Meet Fadé Ogunro
Brand strategist.
Talent executive.
Serial founder.
Fadé Ogunro turns influence into global deals, ownership and wealth. As founder and CEO of The Fade Agency, she builds brands, negotiates six-figure partnerships and manages a roster of Africa's most exciting female talent between London and Lagos.
She has closed six-figure partnerships with a range of global brands, including Estée Lauder, L'Oréal, Redken, Christian Louboutin, Nestlé, Spotify, Unilever, MTN, NBA Africa, Visit Rwanda, Paga, Bamboo and Hair Virginity.
Her path ran through Google's paid-search team and executive television production in Nigeria, before she founded BookingsAfrica.com, one of the platforms that shaped Africa's early creator marketplace.
BOOK ME
TO SPEAK
Keynotes and panels on what creators are actually paid, the gap between what they ask for and what they close, and the rights they hand over without being asked. Built on a deal book rather than a trend report. Cannes Lions, UNGA and Davos previously.
Selected results
YouTube views on content produced for global Afro-stars like Davido, Tiwa Savage & Burna Boy
Grew Temi Otedola's TikTok following in 90 days
Grew Paige Lewin's Instagram in under 6 months
Grew Hair Virginity's annual revenue in under 6 months
The Business of Influence™
How influence becomes a business
Worked With / Featured At
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