Followers, likes and views tell you Instagram is working. They don’t tell you whether your account is doing anything for your business. These two reports read the numbers that do, straight from your own account.
A real creator, a quarter of a million followers, three months of genuinely excellent content. One tap for every twenty thousand people reached, and getting worse every month while everything else improved. She had no idea. It took one report to find it and one line in her bio to start fixing it.
What lands in your inbox
Every figure is pulled from the account itself on a stated date, and shown to scale. Where something is estimated, the page says so.
Pages shown are from my own account, run through the same reports you are buying.
Scroll the table sideways → or use the buttons below it
| £99 90 Day Action Plan Last 90 days | £39 Health Check Last 30 days | |
|---|---|---|
| Period covered | 90 days | 30 days |
| Posts you needBoth need a Business or Creator account with 1,000 followers or more. | 12 in the last 90 days | No minimum |
| Every post analysed individuallyNot a sample. Every post you published in the period. | Yes | Yes |
| The bio-link funnelHow many people you reached, how many came to your profile, how many tapped your bio link. Drawn to scale. | Yes | Yes |
| Automated checks against fixed rulesBio-link taps, net followers, reach direction, silent stretches, duplicates, new audience share, post volume, concentration. | Eight | Eight |
| Your weakest and best posts, side by side | Yes | Yes |
| Plain English definitions of every term | Yes | Yes |
| Why your numbers movedThe Health Check reports. The Action Plan explains. | Yes | No |
| Every caption read and groupedSorted into groups that mean something for your account, then compared on what they actually earn you. | Yes | No |
| Outliers stripped out to test a trendSo one viral post can’t disguise a decline. | Yes | No |
| Ranked things to fix, with deadlinesBiggest effect first, not easiest first, each with the numbers behind it. | Three | No |
| Targets graded against next month | Six | No |
| Where your followers actually are, by countryThe number brands ask about before they book you. | Yes | No |
| Caption and pattern analysisThe Health Check is built from numbers and fixed rules. The Action Plan also reads every caption, groups your posts by what each one was trying to do, and tests each pattern against your own results before it names it. That is what the extra £60 buys. | Yes | No |
The £39 report tells you what happened. The £99 report tells you why, and what to do about it. That difference is the whole sixty pounds. Start at £39 if you want your month read properly for the first time. Start at £99 if you already know the account is drifting and you want the diagnosis. Health Check buyers get 72 hours to upgrade for the difference, which is £60 rather than another £99.
Read this before you buy
Instagram decides what it hands over, and it’s strict. If any of these isn’t true of your account, there’s no report we can produce. So please confirm both before you pay.
One extra thing, and it applies to the £99 Action Plan only. That report works by sorting your posts into groups and comparing them, so it needs at least 12 posts in the last 90 days. Below twelve there is nothing to compare and we refuse the order and refund you rather than send you something thin. The £39 Health Check has no post requirement, so if you post less often that is the one to buy.
What connecting actually does. After you pay we email you a link. You press the connect button in that email whenever it suits you, sign in to your own Instagram and approve access. There is no window to catch: the secure connection is created at the moment you press it. All that access can do is read your Instagram Insights. It can’t post, message, follow, read your DMs or change a single thing on your account, and we disconnect ourselves the moment your report is sent.
If your account turns out not to qualify, we refund you in full. We find out within minutes of connecting, so you won’t be left waiting on it.
Checkout takes a minute. Your handle travels with the order, so we know whose account to read.
Within an hour of paying we email you a link. Press the connect button in it whenever suits you, sign in to your own Instagram, approve read only access. The secure connection is created the moment you press, so there is no window to miss. About two minutes, once, and never again.
Both reports are produced automatically and usually land within the hour of you connecting. Either way it’s yours to keep, it opens on any device, and you can send it to a brand exactly as it is.
That's logged. It goes into the benchmark anonymously and never leaves attached to your name.
Back to the site
One real brand deal a month, taken apart. What was offered, what we countered, what it closed at, and the move that made the difference. Anonymised, free, unsubscribe any time.
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