Legal

Terms of Sale

Version TOS-2026-09-18. Last updated 18 September 2026.

Please read before you buy. These terms are the contract between you and us when you buy anything from this site. Section 8 explains that you give up your usual 14 day right to change your mind, because we start work as soon as you connect your Instagram account. Section 10 explains when we refund you anyway.

1. Who we are

We are The Fade Agency Limited, a company registered in England and Wales, company number 14698344. Registered office: Flat 8, Albany House, Albany Terrace, Chatham, England, ME4 6TH. We trade as The Fade Agency. Our VAT registration number is GB 458 996 904. Contact us at hello@fadeogunro.com.

In these terms, “we”, “us” and “our” mean The Fade Agency Limited. “You” and “your” mean the person buying.

2. What these terms cover

These terms apply to everything you buy from this site, and to the free products you get from it. That includes the free Instagram check, the Instagram Health Check, the Instagram Action Plan, our written reports, guides, data products and calculators, whether paid or free, and any other digital product we sell here.

Different terms apply to one to one consulting, brand audits and talent representation. Those are covered by a separate written agreement with you.

By ticking the box that says you have read and agree to these terms, and by placing an order, you accept them. If you do not accept them, please do not buy.

3. The products

The free Instagram check. A short report showing how many of the people who saw you tapped the link in your bio. It costs nothing. It does not cover everything, and the page you order it from lists what it cannot see.

The Instagram Health Check. A report covering the last 30 days of your account, led by your bio link funnel.

The Instagram Action Plan. A longer report covering the last 90 days, with post groups, ranked fixes, a content calendar and graded targets.

All three are produced automatically from the data Instagram gives us through your own account. They are reports, not consulting, and no part of them is written to order.

The page you buy from is the full description of what you are getting. If anything in these terms and that page disagree, the page wins.

4. Before you buy

To use any of these products your Instagram account has to be a Business or Creator account with 1,000 followers or more. Instagram does not release the data these reports are built on for personal accounts or for smaller accounts, so we cannot produce a report without both.

Two products have one further requirement each. The free Instagram check needs at least 30 days of account activity, because it reads a full month. The Instagram Action Plan needs at least 12 posts published in the last 90 days, because the report is built by comparing groups of your posts and below twelve there is nothing to compare. Where either is not met we refuse the order and refund you in full rather than deliver a report that cannot be built. The Instagram Health Check has no post requirement.

You do not need to be anywhere in particular when you order. After you buy we email you a link, and the secure connection to your account is created at the moment you press the connect button in that email, not before. You press it when it suits you.

We ask you to confirm these things before the buy button unlocks. If you confirm something that turns out not to be true, we will refund you in full rather than deliver a report we cannot build. See section 10. You must be at least 18.

5. Prices and payment

Prices are shown on the site in pounds sterling. Everything bought through the shop includes UK VAT at the current rate, and payment is taken by Shopify at checkout. The two exceptions are The Brand Audit and The Business Brand Audit, which are quoted before VAT and invoiced separately. Where that applies it is stated next to the price.

We can change our prices at any time, but the price you see when you order is the price you pay. If we have made an obvious pricing mistake, we will tell you before we take the order any further and you can confirm at the correct price or cancel for a full refund.

6. Connecting your Instagram account

We cannot produce any report without data from your account, and the only way to get that data is for you to connect it. Here is exactly what that means.

• After you order, we email you a link to connect your account. It usually arrives within the hour.
• You press the connect button in that email whenever it suits you. The secure connection link is created at the moment you press it, so there is no short window to catch and nothing to miss.
• You then sign in to your own Instagram account and approve access.
• All that access can do is read your Instagram Insights. It cannot post, message, follow, read your direct messages, see your password or change anything at all on your account.
• The moment you connect, we pull your data and build your report.
• We disconnect ourselves as soon as your report is sent. The connection cannot be reused and cannot generate another report. Buying again means connecting again.

You can also remove our access yourself at any time from your Instagram settings. If you remove it before we have pulled your data, we cannot produce your report, and section 10 applies.

Connecting is handled for us by Composio, a third party. What they hold and for how long is set out in our Privacy Policy.

7. Delivery

We send the connect link to the email address on your order, usually within the hour of payment. Once you have connected, your report is normally ready within the hour. We send you a private link to it, and the report has a button to save it as a PDF.

The private link is not password protected. Anyone you send it to can open it, so please treat it as yours.

We keep your report available at that link until you ask us to remove it. You can ask at any time by emailing hello@fadeogunro.com.

8. Your right to change your mind, and why it ends

Normally, when you buy something digital online, UK law gives you 14 days to change your mind. That right ends as soon as we start supplying the product, if you have agreed to us starting straight away and you understand that agreeing means losing the right. That is what the tick box on our order page is for.

By ticking that box and ordering, you are telling us two things: that you want us to start straight away rather than wait 14 days, and that you understand that once we have started, you lose your right to change your mind and get an automatic refund.

We treat “starting” as the moment you connect your Instagram account and we pull your data. Until then, nothing has been supplied, so if you have not connected yet, you can still cancel for a full refund. Just email hello@fadeogunro.com.

None of this affects your legal rights if what we send you is faulty, not as described, or not what you paid for. Those rights cannot be signed away, and section 10 explains how we handle them.

9. What the reports are, and what they are not

Our reports are information and commentary about your own account. They are not financial, legal, tax, medical or professional advice, and nothing in them is a recommendation to enter into any particular deal.

We do not promise any result. Followers, reach, income, brand deals and rates depend on far more than anything a report can control, and anyone who tells you otherwise is selling you something.

Where a report shows a rate, a band or a benchmark, it is drawn from real market data but it is a reference point, not a valuation and not a quote. What you can actually charge is a matter for you and the brand.

10. Refunds

Beyond the legal rights in section 8, here is what we do in practice. Our full Refund Policy says the same thing and also covers our guides and paid sessions.

We refund you in full if:

• we cannot produce your report at all, for any reason on our side;
• your account turns out not to meet the requirements in section 4, so no report can be built;
• your account is represented by The Fade Agency, in which case you are already covered and should not be buying this;
• what we send you is faulty, substantially different from what the page described, or does not arrive.

We do not refund because you did not like what the report said, because you changed your mind after the report was delivered, or if you never connected your account and never replied to the emails we sent about it, more than 30 days after your order.

If something has gone wrong, email hello@fadeogunro.com and tell us what happened. We would rather fix it than argue about it. Refunds go back to the card or account you paid with, normally within 5 working days of us agreeing them.

11. Credits and referral codes

We give out three kinds of code. They all work the same way. You enter the code at checkout and it comes off the price shown. Prices on this site already include VAT, apart from The Brand Audit and The Business Brand Audit, which are quoted before VAT.

The Action Plan credit. When we deliver a Health Check, we send you a single use code that takes the full price you paid for it off the price of the Action Plan. The code is worth a fixed amount off the Action Plan and nothing else, can be used once by you on one order, and expires at the date and time printed in the email, measured from when your report was delivered. We issue one per Health Check order, ever.

Your own £10 credit. When we deliver the free check or the Action Plan, we send you a £10 code you can spend on anything we sell here. It can be used once, by you, on one order, and it runs for 90 days from the date printed in the email.

If you bought a Health Check, you do not get this code straight away. The Action Plan credit above is worth more to you, and only one code can be used on any order. If that credit runs out without you using it, we send you the £10 code instead, and it runs for 90 days from that point. You get one or the other, never both.

Where a code is worth more than the order, the order simply comes to nothing to pay. There is no change and no balance to carry forward.

The referral code. With every report we also send you a code to pass on. It gives whoever uses it £10 off the Health Check or the Action Plan. It does not work on anything else we sell. Up to three different people can use it, one order each, and it runs for 90 days.

Anyone who uses it is buying from us directly, under these terms, and their order is between them and us. Passing the code on does not make you our agent, does not earn you commission, and gives you no say in or claim over their order. You are welcome to share it with people you think it would help. Please do not post it on discount and voucher sites.

Rules that apply to all three. Only one code can be used on any order, so codes never stack, with each other or with any other offer we are running. Codes have no cash value, cannot be exchanged or transferred for money, and are not replaced if they expire unused.

Orders we have refunded do not get codes, and a code stops working once the order behind it is refunded. If somebody has already used your referral code before that happens, their purchase stands. We will not go back into someone else’s order.

We can change or withdraw any of these offers at any time. If we do, a code already sitting in your inbox still works until the date printed on it.

12. What you can and cannot do with what we send you

Your report and any guide you buy are yours to use for yourself. You can read them, save them, print them, and show them to your manager, your agent or a brand you are talking to.

You cannot resell them, publish them, put them behind your own paywall, or use them to build a competing product or service. You cannot strip our name off them and pass them off as your own work. We keep the copyright in everything we write, and in our methods, templates and the way our reports are put together.

The data in your report about your own account is yours. Nothing here stops you using your own numbers however you like.

13. Using the service properly

Please only connect an Instagram account you own or are authorised to manage. If you connect someone else’s account without their permission, that is on you, and we will delete the report and refuse a refund.

Please do not try to get round the one report per order rule, scrape the site, attack it, or use anything we sell to break Instagram’s own rules. We can refuse or cancel an order, and close off access, if any of this happens.

Please do not use your own referral code, and please do not open extra accounts or use other email addresses to collect free checks and codes you are not entitled to. If we see that happening we will cancel the codes, and the orders behind them.

14. Where the numbers come from

Everything in your report comes from Instagram’s own Insights data for your account. We report what Instagram gives us.

Instagram’s data has known limits. Some figures lag by a few days. Some are unavailable for smaller accounts or shorter windows. Occasionally Instagram returns something we do not recognise, and where that affects a number we would rather tell you we could not calculate it than print a figure we do not trust. We build the reports carefully and check them, but we cannot promise Instagram’s own data is complete or correct.

15. Things outside our control

If Instagram, Shopify, Composio, our email provider or our host goes down, or something else outside our reasonable control stops us delivering, we are not liable for the delay. We will tell you, and if we still cannot deliver within a reasonable time you can cancel for a full refund.

16. Our liability to you

We do not exclude or limit our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit. Nothing in these terms takes away your rights under the Consumer Rights Act 2015.

Beyond that, and because these are low cost information products, we are not liable for lost profit, lost business, lost opportunity, lost data or lost brand deals, we are not liable for any decision you make on the back of a report, and our total liability for any order is limited to the amount you paid for it.

17. Your privacy

How we handle your information, including the Instagram data behind your report and how we use anonymous figures to build our market benchmarks, is set out in our Privacy Policy. Please read it. It forms part of your agreement with us.

18. Changes to these terms

We update these terms from time to time. Every version carries a version number and a date at the top. The version in force when you place your order is the version that applies to your order. We record which version you accepted at checkout. Changing these terms later does not change the deal you already made.

19. Complaints, and the law that applies

If you are unhappy, email hello@fadeogunro.com and tell us plainly what went wrong. We aim to reply within 5 working days.

These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland you can bring a claim in your own courts, and if you live elsewhere you keep the protections of your own country’s consumer law.